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WHO AM I

Your Brand, Your Legacy

I believe that fashion should empower you, not define you. That’s why I created Personal Heritage—a brand that’s truly yours.

The Face Behind the
Brand

Hello! I’m Ionela Carp. I’m not just a name behind a logo; I’m a real person with a deep passion for creating something that resonates with you. From my earliest days of playing dress-up to my career in fashion, I’ve always believed that fashion should be personal. I invite you to join me on this journey, to take control of your narrative, and to wear something that’s truly yours.

Why I Do What I Do

 From a very young age, I’ve been captivated by the world of fashion. My earliest memories involve carefully selecting my outfits, not just to look good, but because I understood, even then, that what you wear is an expression of who you are. As I grew up, this passion didn’t just fade—it flourished. I pursued a career in modeling, where I had the honor of walking runways national and international. But here’s the thing: as much as I loved the glamour of the runway, I realized that these brands often dictated who I was, rather than letting me express who I wanted to be. This realization struck me deeply and became the foundation for Personal Heritage. I wanted to create a brand that does the opposite—a brand that empowers you to take control, to define your own story, and to wear something that feels truly personal.

Our Shared Journey in Fashion

Through my journey in the world of fashion—both on the runway and behind the scenes—I’ve gained insights into what it truly means to create and wear something beautiful. Together, we’ve seen how meticulous attention to detail can transform a garment into a powerful form of personal expression.
With Personal Heritage, I bring together this deep industry knowledge and my lifelong passion for design to offer us, as women, more than just a bag. Each piece is a canvas for our stories, crafted with the care and precision that comes from years of living, breathing, and loving fashion. Through these creations, we celebrate our shared legacy, one that is as unique and diverse as the women who wear them.

 

How I help you to express your Story

 
Personal Heritage is more than just a brand; it’s a movement toward personal empowerment through fashion. I offer you a way to personalize your bag so that it reflects your identity, not someone else’s. Here’s how it works: 
1. Choose Your Style: Select from our Forest, Midnight, or Earth Heritage collections. 
2. Personal Touch: Add your personal touch. Customize with your initials or a special message. During checkout, you’ll have the option to add between 1 to 3 initials. These are imprinted onto the bag using a specialized heat-press and embossing machine, creating a deep, elegant finish. The initials are placed before the word “Heritage” (e.g., “AB Heritage”), signifying that this bag is now a part of your legacy, a brand you own and control. 
3. Receive Your Masterpiece: We handcraft your bag with the utmost care and deliver it straight to your door, ready to be cherished as a unique expression of your personal story. Each bag is designed to be an extension of who you are—a piece of heritage that you control, crafted to stand the test of time.


Echoes of Our Legacy:

 
 
The true measure of our success is in the stories of those who carry our bags. Here’s how our clients have made Personal Heritage a part of their journey.